Spotify’s AI DJ, which launched in 2023 as a blend of streaming algorithms and old-school radio-style commentary, is now taking requests. But only in English, even though the feature is now available in 60 markets. Starting Tuesday, Premium subscribers can verbally request specific songs, genres, or moods by pressing and holding the DJ button in the bottom right corner. Once they hear a beep, they can ask for music tailored to their current vibe, from “morning motivation” to “cry-in-the-car songs.”
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The DJ, modeled after Spotify’s Head of Cultural Partnerships Xavier “X” Jernigan, responds in real time using AI-generated dialogue powered by OpenAI. The voice assistant has been described as a “personal musical friend” by Spotify, delivering a mix of music and commentary based on the user’s listening history, mood, and activity. The feature is available in more than 60 markets where DJ is currently accessible.
Spotify says the addition of requests comes after a significant increase in DJ listener engagement over the past year. The company encourages users to get creative with their requests, suggesting prompts like “Surprise me with some indie tracks” or “Give me electronic beats for a midday run.”
However, as with many AI systems, the DJ isn’t without its quirks. Mispronunciations have become a running joke among users, with some reporting amusing gaffes like “Blink One Hundred Eighty-Two” and “Hole-in’ Wolf.”
For now, the request feature only works for music-related commands, excluding podcasts and audiobooks. While the DJ experience continues to expand, it remains in beta, leaving room for more updates and potential fine-tuning.
